Does Your Website Follow “The Iron Law of Marketing?”

Many websites unwittingly ignore ‘The Iron Law’ of Marketing. They begin by explaining features about the company, e.g. how long they’ve been in business, what their premises look like, etc. The truth is that most visitors to your website couldn’t give a hoot about the features of your company! What they primarily care about is WIIFM.

WIIFM stands for ‘What’s In It For Me’. It’s ‘The Iron Law of Marketing’. Unless visitors to your website can quickly see what your business can do for them, the chances are that they’ll be gone quickly, typically in seconds. Once they’re gone, they’re gone – probably never to return.

WIIFM – ‘What’s in it for me’. Are we really so self-centred? Well, yes, I’m afraid that we are. Please don’t feel guilty – it’s just the way we’re hard-wired. Sure, farther down the line, we care about others. But, first and foremost, we’re concerned about how we survive and thrive. That’s simple evolutionary common sense.

If you want your visitor to stay on your website, you need to heed ‘The Iron Law of Marketing’. You need to give your visitors WIIFM – ‘What’s in it for me’. But the paradox is this: the ‘me’ shouldn’t be you (i.e. your premises, etc). It should be them – your visitors.

You need to put yourself in your visitors’ shoes and address what they’re interested in, what they might want, how you may be able to help them.

Most companies are concerned to get ‘targeted traffic’ (i.e. potential clients to their sites) through SEO (Search Engine Optimisation) and other clever stuff. And this is important – very important indeed.

But if most of your prospective clients leave your website in a few seconds, isn’t that just a little bit silly? (And we’ve all done it, me too!) Isn’t that rather like filling a bucket with water… which just runs out of all the holes in the bottom?

It’s not rocket science! We simply need to show visitors to our websites the benefits of doing business with us. And we need to do it in a fun, interesting manner.

If possible, we should pack our websites with ‘FREE gifts’, so that visitors derive immediate benefit. One of the most valued gifts is FREE information which you give to your visitors and which will help them.

I’m amazed when I see websites created and run by people ten times more clever than me… yet doomed to failure because they broke ‘The Iron Law of Marketing’ – WIIFM, ‘What’s In It For Me’.

Often it just needs a change in focus and some alterations for your website to be much more successful. If you disregard WIIFM, it will become your worst enemy. If you take heed, it will become your best friend.

The Best Forms of Advertising Using Banner Displays and Event Tents

Today, advertising like everything else has taken a drastic turn and the things that were not used in the past are used today as effective advertising and marketing tools.

Event Tents

Tents can be used for purposes of advertising today. You can purchase a great tent that will definitely reach out to your clients and the potential clients that you are targeting. There are so many kinds of pop up event tents that a company can use to excel effectively in advertising and promote business. The event tents can be custom made for a particular client and they can bear any message that the advertiser wants to put across.

Advertising is important and it may be for that reason that it remains such a significant thing even today. It is a reliable and reputable method of attracting and keeping clients. There are companies that have been in the advertising field for years and sometimes they are the best option when you really want to boost your company and increase revenue.

The custom tents should be created specifically and within the set requirements of the client. Since tents are used outdoors, they should be made with portable and sturdy materials that can withstand even the most extreme conditions. The finest quality material needs to be applied. They should also be UV proof and resistant to all the elements even as they are outdoors.

Banner displays

This is yet another mode of advertising that the company can choose to use. You can use banners to get your message across. You can use the banner during trade shows. These are inexpensive and truly effective during the trade shows. You can use them on tables, on backdrops and even tables. They should be appealing to anyone who comes across them to attract the attention of as many potential customers as possible.

When a business banner is designed in an effective way and then planned creatively and placed in strategic locations, it can be cost-effective and a very successful tool for business advertising.

Installation of banners is never hard and if willing, one can learn more about it very fast. You need to make sure that the banner is secured safely to add value to all the projects that you have.

Many companies that offer signage services do not give details on how one can advertise well using banners and the procedures that can be used to handle and to install them. There are steps that are involved and they can be used to come up with a presentation that is effective and one that will affect the success of your business.

There are different banner types as well as designs that you should think about to get the most out of this mode of advertising. Learn as much as you can about the different types of banners and the materials used to make them. This will guarantee that you get something durable and effective in all your advertising endeavors. Get as much help as possible from a company with experience in this field to make the most out of this advertising method.

Why Do We Need Personal Development to Be Successful?

In order to really answer that, we need to define what we mean by personal development. In my opinion, personal development is:

  • Growth as a conscious human being
  • Activities that improve self-knowledge and identity
  • Development of talents and potential
  • Development in different areas of life
  • Building of human capital and employability
  • Enhancing the quality of life
  • Contributing to the realization of dreams and aspirations
  • Is not limited to self-development but includes formal and informal activities for developing others
  • In the context of institutions, it reflects to the methods, programs, tools, techniques, and assessment systems that support human development at the individual level in organizations
  • (hard) work that requires discipline, determination, consistency, patience, time, courage, forgiveness

Let's then take a closer look at some of these bullet points in correlation to success.

Improving your self-knowledge and identity means, among other things, that you become more aware of who you are and what you want. Knowing what you want and where you need to improve yourself in order to achieve what you want are essential parts of success.

If you have already achieved success you can not stay put if you want to remain successful. The world and other people around you are constantly evolving; therefore you need to keep on developing your talents and potential further. Otherwise your success will remain short term.

Depending on your goals, you need constant development in different areas of your life, not just in one. Some of these areas may include health, finances, relationships, emotions, habits and beliefs, to mention a few. A good health will ensure that you are able to do what you want to do. It is obvious that you can do a lot more as a healthy person than you would lying sick on a bed. It is obvious, in most cases, that you can achieve more and free yourself from some of the worries when your financial situation is stable. It is obvious that you can achieve more when you have sound relationships with supporting and loving people to back you up. And so on.

Having activities for developing others, in addition to developing yourself, is really what gives you the final boost for success. The old saying "what goes around, comes around" applies here quite well. Helping other people succeed will ensure that they will willingly help you in return. It is much, much more difficult – and in most cases even impossible – to achieve success just by yourself. You can not be the master of everything. And you should not even try to be. Concentrate on doing well what you love doing and let other people help you in the areas that they love doing. Help others develop themselves and they will help you develop yourself. That is for everyone's benefit.

Finally, understand that long lasting success requires work. At times, it can even seem to require hard work. But once you have found what it is that you really love doing, the work does not seem that hard anymore. But it will require discipline, so that you keep your focus on your goals. It will require determination because there will be a lot of people who'll try to talk you out of your dream. It will require consistency because you will encounter many obstacles along the way and you'll have to be consistent to work your way through and around them. It will require patience because the bigger your dream, the more it will take time. It will require courage because you will move toward something that is unknown to you. And, maybe most of all, it will require forgiveness because you will have to forgive yourself for all the mistakes you have made, and will make, and you must also forgive others who have hurt you, so you can move into the future with a clean slate.

And that is all part of the road to success.

Written by Hannu Pirila, CEO and Founder of HPA Consulting, one of the leading Personal Development and NLP Coaches in Finland.

Use Bad Breath Medicine & Other Tips to Cure Halitosis

I never thought that I would have to take bad breath medicine, but my husband finally sat me down and told me that we should look into what our options were. I was upset and found it hard to talk to people because I was scared that my halitosis would turn them off.

I tried to stay positive and determined that I was not going to let this situation affect my life in a negative way. I jumped online and started doing a lot of reading in order to learn the causes and cures so that I could get rid of bad breath. The studying paid off and soon I was putting what I learned into action. Soon both my husband and I started noticeing a difference and I am no longer living in fear of my halitosis!

If you think that you need to start using bad breath medicine, you need to realize that there is more to beating this than that. Yes, the remedies help a lot. But the most important thing that you should do is to make a few lifestyle changes in order to prevent the halitosis from ever coming back. Here are the steps that I took and that you can test out also:

  1. Have lozenges and gum near you at all times. Chewing on these will bring more saliva into your mouth and saliva is a natural mouthwash.
  2. Please stay away from cigars and cigarettes. You may think that this is common sense, but many people who have halitosis continue to smoke and this will only make things worse.
  3. Watch the food you eat and stay away from spicy and high protein foods. At the same time, do not drink soda or alcohol and substitute it with water instead.
  4. Brush your teeth after every meal and floss at least once a day.
  5. Start using an all-natural bad breath medicine. Look for in the form of a supplement because these work best.

These five steps will clear up your condition and soon you'll forget that you ever had to deal with bad breath!